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‘Credible’ presents a powerful argument for why expertise really matters, and how leaders who deeply understand their industry and organization make all the difference for its success and the happiness of people who work there.

Reviews

Winner of SABEW 2023 Best in Business Book Award for Management and Leadership

“Even in our first year with this new category, the judges were impressed by the quality and vibrancy of books about management and leadership. The winner, Amanda Goodall’s Credible, is a deeply-researched and passionately-argued case for selecting corporate leaders who are experts in their chosen fields rather than hubristic MBAs who think they can run any organization”

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A leading business expert shows why expertise really matters, and how leaders who deeply understand the nuts and bolts of their industry and organization

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Porchlight

When a leader has expert knowledge, decision-making is informed by hard-earned expertise, by intuition, domain knowledge and experience, and years of practice and patience.

Wall Street Journal

‘Credible’ Review: Talent at the Top

Next Big Idea Club: Credible

Kirkus

Drawing on more than 15 years of empirical research, Goodall, a professor of leadership at London’s Bayes Business School, makes her book debut with a persuasive argument

Library Journal

In this book, Goodall, a professor of leadership at London’s Bayes Business School, questions the nature of management

Publishers Weekly

The case for how organizations can promote and reward expertise by fostering “informed dissent” and granting line managers “freedom and responsibility” is well made. This spirited defense of specialists convinces.

Literary Hub

Amanda Goodall on the Enduring Value of Experts’ Opinions

Business Leader

With many vivid examples from a range of industries and settings, Professor Goodall shows how two essential qualities of our species that we evolved to manifest — leadership and expertise — must actually be reflected within our very modern instantiation of groups within both for-profit and not-for-profit organisations.

Endorsements

In her insightful and well-researched book, Credible, Amanda Goodall offers a wealth of evidence to remind us how and why expertise matters. Read this book to learn to put the power of expertise to work for you and your organization

HERMINIA IBARRA
Charles Handy Professor of Organisational Behaviour at London Business School and author of Act Like a Leader, Think Like a Leader

In her clear and invigorating book, Amanda Goodall lays out an essential message for our times: The very best leaders are those who are experts in what they are leading . . . If you’re currently a leader, aspire to be a leader, or are responsible for selecting and assessing leaders, Credible is a must-read

DONALD C. HAMBRICK
Evan Pugh University Professor of Management, Smeal College of Business, The Pennsylvania State University

Credible is engaging and powerful. With many vivid examples from a range of industries and settings, Amanda Goodall shows how two essential qualities of our species that we evolved to manifest – leadership and expertise – must actually be reflected within both for-profit and not-for-profit organisations

NICHOLAS A. CHRISTAKIS
Sterling Professor of Social and Natural Science, Yale University

Credible provides a fascinating insight into the amount and kind of expertise required by different leaders. Anyone in a senior leadership position should read this book and consider the implications for their own performance

LORD GUS O’DONNELL
Former Head of the UK Civil Service and Permanent Secretary of the UK Treasury

Based on years of renowned research, Credible convincingly demonstrates the superiority of organizations led by experts. A must-read for everyone interested in improving leadership in any type of commercial or public organization

MARCEL LEVI MD
Former chairman and chief executive of University College London Hospitals

An extremely convincing analysis of the crucial importance of expert leaders, supported by many fascinating on-the-ground stories. Goodall’s work will be the go-to landmark guide for the best leaders not just in my own field of health care but for every organization, from banks to basketball teams

MAJOR-GENERAL MARC BILODEAU MD
Surgeon general, Canadian Armed Forces

Amanda Goodall’s book Credible explains why organisations work when experienced people are given responsibility to make wise decisions independently. This has been a key factor in building Handelsbanken for over 150 years.

CARINA ÅKERSTRŐM
President and CEO, Handelsbanken

I enjoyed every page, and I wished that I had read it 10 years ago before I started as a CEO. NHS England could certainly do with reading it as could healthcare organisations. If what you so powerfully set out was implemented we would have different (and far better) health service.

Dr Andy Brooks
Senior Visiting Fellow, The Kings Fund

Credible offers conclusive proof that leaders with expert knowledge of their company’s product and methods make more informed and better decisions.

Keith Griffiths
Chairman & Global Principal Designer, Aedas

Amanda Goodall’s message, the result of exhaustive research, is highly pertinent in the context of veterinary surgery. In our practice, which employed 100 staff, we learned from bitter experience that only those with veterinary expertise could run a practice satisfactorily. Many veterinary practices’ leaders would benefit from reading this book.

John Walmsley VetMB
Former President of European College of Veterinary Surgeons and Royal Veterinary College Governing Council

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